To make your e-commerce site succeed, it’s important to keep its SEO practices in mind. This isn’t just about designing the most beautiful or user-friendly website in the world – although both of those things are important! If you want search engines like Google to send traffic to your site, you need to make sure that your content ranks highly when people look for it. How do you do that? With an audit of your site, that’s how!
Search engine optimization is vital for any e-commerce website that wants to rank high in search engine results pages and attract organic traffic. However, it can be difficult to know where to start when it comes to auditing your website for optimization and positioning. This guide will walk you through everything you need to do in order to make your beauty e-commerce site SEO-friendly.
Step 1 – The basics
Before you can start improving your website SEO audit, you need to understand the basics. That means learning about things like keyword research, link building, on-page and off-page optimization. Once you have a solid foundation, you can move on to more advanced techniques.
Step 2 – Mobile optimization
In today’s mobile-first world, it’s more important than ever to make sure your website is optimized for mobile devices. Google’s algorithm favors mobile-friendly websites, so if yours isn’t optimized, you could be missing out on valuable traffic and potential customers. Mobile screens are typically much smaller than desktops or laptops, so items in the nav bar should be no wider than three items across. Don’t forget to remove any links that don’t serve a purpose on a mobile device.
Step 3 – Keyword research
In order to determine which keywords to target, it’s important to first understand what your customers are actually searching for. To do this, you can use keyword research tools like Google AdWords Keyword Planner and KWFinder. Once you’ve identified a few potential keywords, it’s time to start incorporating them into your site.
Step 4 – Links and social activity
When it comes to SEO, links are important. That’s why you need to make sure your website is linked to popular social media platforms, such as Facebook, Twitter, and Instagram. You should also link your website to other websites that are relevant to your industry. This will show search engines that your website is a credible source of information.
Step 5 – The “About Us” section
The “About Us” section is one of the most important pages on your website, and it’s also one of the first places potential customers will look to learn more about your company. First and foremost, it should be informative and tell the reader who you are, what you do, and why you’re the best at what you do. Secondly, it should be well-written and free of errors. Finally, it should be visually appealing and easy to navigate.
Step 6 – Other important on-page factors
In addition to the above, there are a few other important on-page factors to consider when auditing your website for optimization. These include things like title tags, meta descriptions, header tags, and image alt text. The truth is that you’ll need an expert eye to identify some of these problems with accuracy, but it’s worth spending some time looking at each of these sections of your site before declaring it as fully optimized. If you’re not sure what something means, Google it!
Help, my page is penalized!
If you’ve seen a sudden drop in traffic or rankings, it’s possible your site has been penalized. The first step is to check Google Search Console for any messages from Google. If you don’t see anything there, try Googling a few of your key terms and seeing if your site still comes up. If it doesn’t, it’s time to reach out to a professional agency. We recommend taking a look at the page https://www.icea-group.co.uk/manchester-seo-agency/, where you will learn how to choose the right one and what effects you can count on.
If you want your beauty e-commerce site to rank higher in search engine results pages, make sure you’re doing all the right things when it comes to SEO. Conducting a regular website audit is a great way to ensure that your site is optimized for both search engines and users.
Main photo: Christina @ wocintechchat.com/unsplash.com