Do you run a second hand store and wonder whether it is worth setting up a company website? Of course it is. You just have to take care of its positioning. How to do it and how much does it cost? We’ve talked to specialists from an SEO agency Seattle and SEO UK team.
In recent years, interest in vintage and second-hand clothing has increased significantly – you can tell by looking at SEO UK ‘s annual work reports. Their results confirm this trend of more second-hand clothing stores appearing on the market. Competition is increasing, so it is worth taking care of the right activities that will help you reach a wider range of customers. If you run a second-hand clothing store, setting up a website may seem unnecessary, but from a marketing point of view, it will be a really beneficial move. Let’s at least pay attention to the local SEO, extremely useful for stationary businesses, and which most agencies can offer us – SEO agency Seattle for sure, as well as SEO UK. A website acts as a business card, contains basic information about the company and the address of the store, indicates the possibility of contact and presents the offer. A properly designed website helps build the image of a professional company, moreover, it is a perfect place to boast about products and fashion sets or share tips on how to take care of clothes. However, just setting up a website is not enough, you still need to take care of its positioning.
What is positioning?
Especially for our article, this issue is explained by SEO agency Seattle. Positioning is also known as SEO optimization. SEO is an acronym derived from Search Engine Optimization, which translates literally as search engine optimization. The purpose of SEO is to optimize a website so that it has better visibility and appears higher in search engine results.
The process of optimizing a website consists of at least a few activities, among which SEO in Las Vegas agency lists the basic ones:
- SEO audit, which is a detailed analysis of the site,
- selection of keywords,
- creating unique and interesting content – content marketing,
- link building,
- taking care of the correct technical structure.
For a person familiar with these issues, the above actions may be simple, or at least understandable, but a layman may have difficulties with them. If we already have a company website, but we do not know what we should do next, we should use the help of a specialist.
Cost of positioning a website
Entrusting the process of positioning to a specialist or agency, we have to reckon with certain costs. An SEO in Las Vegas agency is often faced with the question, how much does it cost to SEO a company website? The answer to this question cannot be unequivocal, because it depends on many factors.
The biggest impact on the final cost is definitely the industry and its competitiveness (and as we mentioned, more and more second hand shops are being created, so there is a lot of competition) and the size of the website (usually the larger the website – for example with a large number of subpages, the higher the cost), because these factors determine how much work a specialist will have to devote to the site. Certainly it is easier to position a website, which has existed for a long time, has regular traffic and has been properly designed, which results in lower expenses.
The cost of positioning also depends on the chosen type of service, most often you can find two models of settlement: a subscription fee and billing for the effect. The first solution involves paying a monthly fee (prices usually start at several hundred PLN, but often reach several thousand – depending on the choice of package). The second model is to pay only after the achievement of specific results.
Although the prices for positioning may seem high, it is worth investing in such activities, because they have a direct impact on profits. Only properly optimized websites will not get lost in the crowd of others and will appear in high positions in search engines, making it easier for potential customers to find it. Higher traffic on the website is associated with higher profits. In case of competitive industries, it is all the more important to take care of such actions that will help you reach your audience. If you focus on effectiveness, the costs should be more than reimbursed.
Virtual influencers – are we facing a digital revolution?
In opinion of SEO in Las Vegas agency the issue of virtual influencers seems interesting in the context of marketing activities. This is a relatively new phenomenon, but it is already being said that it may revolutionize influencer marketing. We are used to the fact that online celebrities dominate social media and have a real impact on trends and market needs. The downside of seemingly perfect influencers is usually their lack of authenticity, falsifying reality or advertising everything regardless of their own values. Virtual influencers who do not exist in the real world, but can boast of a coherent image created by professionals, have appeared on the Web. The activities of such unreal personalities are carried out in a very thoughtful way, so there is no room for slip-ups, for which influencers are often punished. Virtual characters also respond better to market needs, establishing cooperation with various brands.
Studies show that digital influencers have a greater impact on audiences because they do not make mistakes that would cast a shadow over their image. Creating a virtual personality is very costly and controversial, so this phenomenon is being tested for now. But it seems that the digital revolution has already begun.
main photo: www.pexels.com/Mikhail
When we hear that something is associated with additional costs, we give up on it. This is what my first contact with SEO was like. I did not want to invest any more money in marketing, even if it was going to bring significant results. Now I know it was wrong thinking. I returned to SEO after a few months, when I realized that my activities so far have not been effective and that I am not reaching a sufficient number of customers. So I carried out an audit and gradually started to create my own positioning strategy. I was hooked because it turned out that it really works. Now I regret that I waited so long with the decision about positioning. However, I am constantly trying to invest in these activities and improve my strategy.